Creating brand identities that tell your unique story
Creating brand identities that tell your unique story
Creating brand identities that tell your unique story
Creating brand identities that tell your unique story
Based in Downingtown, PA, Rachael Biddle is a graphic designer specializing in brand identity and hand lettered logotypes. With an eye for detail and a love for storytelling, she creates designs that balance refined sophistication with subtle play, bringing authenticity and beauty to every brand she touches.
Selected Works
Discover curated projects that inspire.
Selected Works
Discover curated projects that inspire.
Selected Works
Hand Lettered Gifts
Light, Love, and Life
Hand Lettered Gifts
Light, Love, and Life
Hand Lettered Gifts
Light, Love, and Life
Art Therapy Collective
LaRue
Art Therapy Collective
LaRue
Art Therapy Collective
LaRue
Pickleball Venue
PickleHouse Social Club
Pickleball Venue
PickleHouse Social Club
Pickleball Venue
PickleHouse Social Club
Art and Faith Conference
Kalos
Art and Faith Conference
Kalos
Art and Faith Conference
Kalos
Consulting Firm Identity
Swiftlet
Consulting Firm Identity
Swiftlet
Consulting Firm Identity
Swiftlet
Curated Collection
Logos
Curated Collection
Logos
Curated Collection
Logos
Services
From strategy to execution, I create brands with purpose, beauty, and lasting impact telling your unique story.
Services
From strategy to execution, I create brands with purpose, beauty, and lasting impact telling your unique story.
Services
From strategy to execution, I create brands with purpose, beauty, and lasting impact telling your unique story.
Brand Identity
I create visually compelling logo and brand identity systems that are creative, thoughtful, and comprehensive.
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Brand Identity
I create visually compelling logo and brand identity systems that are creative, thoughtful, and comprehensive.
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Brand Identity
I create visually compelling logo and brand identity systems that are creative, thoughtful, and comprehensive.
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Hand Lettering
I specialize in custom logotypes and hand lettering. Bringing unique and one of a kind attention to your brand.
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Hand Lettering
I specialize in custom logotypes and hand lettering. Bringing unique and one of a kind attention to your brand.
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Hand Lettering
I specialize in custom logotypes and hand lettering. Bringing unique and one of a kind attention to your brand.
02
Illustration
I can create custom digital Illustrations as well as iconography that sets your brand apart giving it a viewpoint taylored to your company.
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Illustration
I can create custom digital Illustrations as well as iconography that sets your brand apart giving it a viewpoint taylored to your company.
03
Illustration
I can create custom digital Illustrations as well as iconography that sets your brand apart giving it a viewpoint taylored to your company.
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Messaging
I can work with you to help define your messaging to reach your audience effectively.
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Messaging
I can work with you to help define your messaging to reach your audience effectively.
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Messaging
I can work with you to help define your messaging to reach your audience effectively.
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About Me
About Me
About Me
Rachael Biddle
More than 25 years ago, Rachael began her creative journey by building an in-house design team as part of her missionary work with Cru. What started as service grew into a lifelong passion for helping others through design. Today, she specializes in brand identity, approaching each project as an opportunity to uplift clients and tell their unique stories with creativity, excellence, and integrity. Rachael is currently seeking her MFA from Kutztown University.
More than 25 years ago, Rachael began her creative journey by building an in-house design team as part of her missionary work with Cru. What started as service grew into a lifelong passion for helping others through design. Today, she specializes in brand identity, approaching each project as an opportunity to uplift clients and tell their unique stories with creativity, excellence, and integrity. Rachael is currently seeking her MFA at Kutztown University..
Founder
Biddle Creative Co
2025 - Present
Senior Designer
Creative One Media
2015 - Present
Graphic Designer
Cru
2001 - 2015
Campus Missionary
Cru
1999 - 2001
Graphic Designer
Grey Matter
1998 - 1999
Founder
Biddle Creative Co
2025 - Present
Senior Designer
Creative One Media
2015 - Present
Graphic Designer
Cru
2001 - 2015
Campus Missionary
Cru
1999 - 2001
Graphic Designer
Grey Matter
1998 - 1999
Founder
Biddle Creative Co
2025 - Present
Senior Designer
Creative One Media
2015 - Present
Graphic Designer
Cru
2001 - 2015
Campus Missionary
Cru
1999 - 2001
Graphic Designer
Grey Matter
1998 - 1999
What People Say
What People Say
What People Say
She really helped lift me professionally with a clean, minimalist logo which will serve me for years to come!
John Biddle
Pen and Ink Illustrator
Having Rachael create my brand was such a life-giving process. She really captured my personal brand.
Lisa Brockman
Author
Rachael was professional, timely, and artistic. She was able to facilitate, articulate, and implement complex ideas into a meaningful, powerful logo that captured our values.
Dave Wiedis
Founder of Serving Leaders Ministries
She really helped lift me professionally with a clean, minimalist logo which will serve me for years to come!
John Biddle
Pen and Ink Illustrator
Having Rachael create my brand was such a life-giving process. She really captured my personal brand.
Lisa Brockman
Author
Rachael was professional, timely, and artistic. She was able to facilitate, articulate, and implement complex ideas into a meaningful, powerful logo that captured our values.
Dave Wiedis
Founder of Serving Leaders Ministries
She really helped lift me professionally with a clean, minimalist logo which will serve me for years to come!
John Biddle
Pen and Ink Illustrator
Having Rachael create my brand was such a life-giving process. She really captured my personal brand.
Lisa Brockman
Author
Rachael was professional, timely, and artistic. She was able to facilitate, articulate, and implement complex ideas into a meaningful, powerful logo that captured our values.
Dave Wiedis
Founder of Serving Leaders Ministries
She really helped lift me professionally with a clean, minimalist logo which will serve me for years to come!
John Biddle
Pen and Ink Illustrator
Having Rachael create my brand was such a life-giving process. She really captured my personal brand.
Lisa Brockman
Author
Rachael was professional, timely, and artistic. She was able to facilitate, articulate, and implement complex ideas into a meaningful, powerful logo that captured our values.
Dave Wiedis
Founder of Serving Leaders Ministries
She really helped lift me professionally with a clean, minimalist logo which will serve me for years to come!
John Biddle
Pen and Ink Illustrator
Having Rachael create my brand was such a life-giving process. She really captured my personal brand.
Lisa Brockman
Author
Rachael was professional, timely, and artistic. She was able to facilitate, articulate, and implement complex ideas into a meaningful, powerful logo that captured our values.
Dave Wiedis
Founder of Serving Leaders Ministries
She really helped lift me professionally with a clean, minimalist logo which will serve me for years to come!
John Biddle
Pen and Ink Illustrator
Having Rachael create my brand was such a life-giving process. She really captured my personal brand.
Lisa Brockman
Author
Rachael was professional, timely, and artistic. She was able to facilitate, articulate, and implement complex ideas into a meaningful, powerful logo that captured our values.
Dave Wiedis
Founder of Serving Leaders Ministries
She really helped lift me professionally with a clean, minimalist logo which will serve me for years to come!
John Biddle
Pen and Ink Illustrator
Having Rachael create my brand was such a life-giving process. She really captured my personal brand.
Lisa Brockman
Author
Rachael was professional, timely, and artistic. She was able to facilitate, articulate, and implement complex ideas into a meaningful, powerful logo that captured our values.
Dave Wiedis
Founder of Serving Leaders Ministries
She really helped lift me professionally with a clean, minimalist logo which will serve me for years to come!
John Biddle
Pen and Ink Illustrator
Having Rachael create my brand was such a life-giving process. She really captured my personal brand.
Lisa Brockman
Author
Rachael was professional, timely, and artistic. She was able to facilitate, articulate, and implement complex ideas into a meaningful, powerful logo that captured our values.
Dave Wiedis
Founder of Serving Leaders Ministries
She really helped lift me professionally with a clean, minimalist logo which will serve me for years to come!
John Biddle
Pen and Ink Illustrator
Having Rachael create my brand was such a life-giving process. She really captured my personal brand.
Lisa Brockman
Author
Rachael was professional, timely, and artistic. She was able to facilitate, articulate, and implement complex ideas into a meaningful, powerful logo that captured our values.
Dave Wiedis
Founder of Serving Leaders Ministries
She really helped lift me professionally with a clean, minimalist logo which will serve me for years to come!
John Biddle
Pen and Ink Illustrator
Having Rachael create my brand was such a life-giving process. She really captured my personal brand.
Lisa Brockman
Author
Rachael was professional, timely, and artistic. She was able to facilitate, articulate, and implement complex ideas into a meaningful, powerful logo that captured our values.
Dave Wiedis
Founder of Serving Leaders Ministries
She really helped lift me professionally with a clean, minimalist logo which will serve me for years to come!
John Biddle
Pen and Ink Illustrator
Having Rachael create my brand was such a life-giving process. She really captured my personal brand.
Lisa Brockman
Author
Rachael was professional, timely, and artistic. She was able to facilitate, articulate, and implement complex ideas into a meaningful, powerful logo that captured our values.
Dave Wiedis
Founder of Serving Leaders Ministries
She really helped lift me professionally with a clean, minimalist logo which will serve me for years to come!
John Biddle
Pen and Ink Illustrator
Having Rachael create my brand was such a life-giving process. She really captured my personal brand.
Lisa Brockman
Author
Rachael was professional, timely, and artistic. She was able to facilitate, articulate, and implement complex ideas into a meaningful, powerful logo that captured our values.
Dave Wiedis
Founder of Serving Leaders Ministries